Who we are


BHSMA is a Trade Association comprised of our trading members.
BHSMA cannot accept responsibility for the trading activities of individual members, whether through this website or their own


Data Controller and Owner –

The British Hay & Straw Merchant Association, Mill House, Chapel Rd, Tilney Fen End, Wisbech, PE14 8JL

Data Processor –

Resolution TV Ltd, Registered in England, Registration Number: 05460711 , ICO Registration Number: ZA340457


What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Other Types of Data collected

What information do we collect about you? We hold some personally identifiable information about you, such as your full name, phone number, email address, or similar. These details are only collected on completing our “contact us” form and submitting membership requests.  Personally identifiable information is displayed about our members on our “Members Directory” page.  This Personal Data is freely provided by you the User.

If you wish to update or delete the information we hold, you can contact The Hay & Straw Merchants Association.

Website usage information is collected using cookies.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Our website contains links to other third party websites.

Any external linked sites contains information that has been created, published, maintained, or otherwise posted by institutions or organisations independent of Resolution TV Ltd. We do not endorse, approve, certify, or control any linked websites, their sponsors, or any of their policies, activities, products, or services. We do not assume responsibility for the accuracy, completeness, or timeliness of the information contained therein. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

Who we share your data with

How We Share Your Information.

Personally Identifiable Information: BHSMA will not rent or sell your personally identifiable information to others. We may store personal information in locations outside the direct control of BHSMA (for instance, on servers or databases co-located with hosting providers). Any personally identifiable information you elect to make publicly available on our Site, such as posting comments on our blog page and our members directory, will be available to others. If you remove information that you have made public on our Site, copies may remain viewable in cached and archived pages of our Site, or if other users have copied or saved that information.

Storage and Processing

Your information collected through the BHSMA website is stored and processed within the EU and in accordance with GDPR.

How We Protect Your Information

BHSMA is concerned with protecting your privacy and data, but we cannot ensure or warrant the security of any information you transmit to BHSMA may not be accessed, disclosed, altered or destroyed by breach of any of our industry standard physical, technical or managerial safeguards. When you enter personally identifiable information our Data Processor Resolution Television Ltd encrypts that information using secure socket layer technology (SSL) and use a third party firewall. No method of transmission over the Internet or method of electronic storage, is 100% secure, however. Therefore,  both the Data Controller and Data Processor cannot guarantee its absolute security. If you have any questions about security on our Site, you can contact us. Our website does not request or store any sensitive information.

Compromise of Personal Information

In the event that personal information is compromised as a breach of security, BHSMA will promptly notify our customers in compliance with applicable law.

Notification Procedures

It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email, written or hard copy notice, or through conspicuous posting of such notice on the Service, as determined by BHSMA in its sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.


How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register as a member on our website (if any), we also store the personal information they provide in their user profile and display contact information on the websites “member directory” page. All users can request to see, edit, or delete their personal information at any time. Website administrators can also see and edit that information.

Retention time

The Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request that the Data Controller suspend or remove the data.

We will retain personal data we process on behalf of our customers for as long as needed to provide our services. BHSMA will retain this personal information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.


What rights you have over your data

If you have a membership through this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


Where we send your data

Visitor comments may be checked through an automated spam detection service.

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular services or the collection and processing of Personal Data upon request.

System Logs and Maintenance

For operation and maintenance purposes, this Application and any third party services may collect files that record interaction with this Application (System Logs) or use for this purpose other Personal Data (such as IP Address).

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Data Controller at any time. Please see the contact information at the beginning of this document.

Legal action

The User’s Personal Data may be used for legal purposes by the Data Controller, in Court or in the stages leading to possible legal action arising from improper use of this Application or the related services.
The User declares to be aware that the Data Controller may be required to reveal personal data upon request of public authorities.


Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the top. If a User objects to any of the changes to the Policy, the User must cease using this Application and can request that the Data Controller removes their Personal Data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data the Data Controller has about Users.